Privacy Policy

1. Information We Collect

We may collect information when you visit our website, submit a form, call us, email us, message us, request a solar consultation, or interact with our online ads.

This information may include:

• Name
• Phone number
• Email address
• City, ZIP code, or service location
• Homeowner or business owner status
• Monthly electricity bill range
• Solar, battery, or energy-related interests
• Information you voluntarily submit through forms, calls, emails, SMS, WhatsApp, or message boxes
• Website usage data such as pages visited, buttons clicked, device type, browser type, referral source, approximate location, and ad interaction

We do not intentionally collect Social Security numbers, driver’s license numbers, bank account details, credit card numbers, medical information, or other highly sensitive personal information through our website forms.

2. How We Use Your Information

We may use collected information to:

• Respond to your solar inquiry
• Contact you about your requested consultation or savings analysis
• Understand whether solar may be suitable for your home or business
• Prepare estimated solar savings, project, or advisory information
• Help you compare solar, battery, or energy options
• Follow up with leads who requested information
• Send appointment reminders, updates, and educational content
• Improve our website, forms, ads, and customer experience
• Measure Google Ads, Meta Ads, website, and lead form performance
• Prevent spam, fraud, misuse, or website security issues
• Comply with legal, regulatory, and business obligations

We do not sell your personal information for money.

3. Calls, Text Messages, WhatsApp, and Email Consent

When you submit a form, call us, message us, or request a consultation, you authorize NC GO SOLAR and its representatives to contact you using the contact details you provide.

This may include phone calls, SMS/text messages, WhatsApp messages, or emails related to your solar inquiry, consultation, savings estimate, appointment, or follow-up.

Message and data rates may apply. You may opt out of marketing text messages at any time by replying STOP, or you may contact us directly to request removal from our communication list.

Your consent to receive marketing messages is not a condition of purchasing any product or service.

4. Lead Forms and Solar Consultation Data

Our website may include lead forms asking for basic information such as your name, phone number, email address, location, monthly electric bill, and project interest.

We use this information to evaluate your inquiry, contact you, provide guidance, and help you understand solar or battery options that may apply to your property.

Any savings estimate, payback estimate, or solar recommendation is informational only and depends on factors such as utility usage, roof condition, shade, system size, financing, installer pricing, incentive eligibility, utility rules, and applicable laws.

5. Cookies, Tracking, Google Analytics, and Advertising Pixels

Our website may use cookies, pixels, tags, and similar tracking technologies to understand website behavior and improve marketing performance.

These tools may include:

• Google Analytics
• Google Tag Manager
• Google Ads conversion tracking
• Meta Pixel / Facebook Pixel
• Meta Ads tracking tools
• Other website analytics or advertising tools

These technologies may collect information such as page views, clicks, browser type, device type, approximate location, referral source, ad interaction, and conversion activity.

We use this data to:

• Measure website traffic
• Understand which pages and ads generate leads
• Improve website performance
• Retarget visitors with relevant ads
• Track form submissions and advertising conversions
• Improve the relevance of our solar advisory content

You can control cookies through your browser settings. You may also use privacy controls provided by Google, Meta, and other advertising platforms.

6. How Google and Meta May Use Information

We may use Google and Meta advertising and analytics tools. These platforms may collect or process information from our website through cookies, pixels, tags, or similar technologies.

You can manage certain ad settings and privacy preferences through your Google, Facebook, and Instagram account settings.

7. How We Share Information

We may share information only when reasonably necessary for business, service, marketing, operational, or legal purposes.

We may share information with:

• Internal NC GO SOLAR team members
• CRM, form, email, analytics, hosting, automation, or lead management providers
• Advertising platforms such as Google or Meta for measurement and retargeting
• Solar installers, battery providers, or energy partners only when needed to assist with your inquiry or proposal
• Professional advisors, legal advisors, accountants, or compliance providers
• Government, law enforcement, or regulatory authorities if required by law

We do not sell your personal information for money. We do not share your personal information with unrelated third parties for their independent direct marketing without your consent.

8. Installer and Partner Sharing

NC GO SOLAR may help connect homeowners or businesses with solar installers, battery providers, financing providers, or energy solution partners.

If we share your information with a partner, we do so only to help respond to your inquiry, prepare a proposal, assess your project, or support the solar advisory process.

Partners may have their own privacy practices. We encourage you to review their privacy policies before entering into any agreement with them.

9. Data Storage and Security

We take reasonable measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Depending on our systems, your information may be stored in tools such as website forms, email systems, Google Sheets, CRM platforms, advertising dashboards, call records, or lead management software.

We limit access to personal information to people and service providers who need it for legitimate business purposes.

No website, internet transmission, CRM, email system, or digital storage method is completely secure. However, we work to use reasonable safeguards appropriate for the type of information we collect.

10. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information for:

• Responding to inquiries
• Managing consultations and follow-ups
• Maintaining lead records
• Improving marketing and website performance
• Complying with legal, tax, accounting, dispute, or business obligations

You may request deletion of your personal information by contacting us, subject to legal or legitimate business retention requirements.

11. Your Privacy Choices

Depending on your location and applicable law, you may have the right to request that we:

• Confirm whether we have personal information about you
• Provide access to certain personal information
• Correct inaccurate information
• Delete certain personal information
• Limit or opt out of certain marketing communications
• Opt out of targeted advertising where legally required
• Stop contacting you by email, phone, SMS, or WhatsApp

To make a privacy request, contact us using the information in the Contact Us section below.

12. Do Not Sell or Share My Personal Information

NC GO SOLAR does not sell personal information for money.

Some U.S. state privacy laws may define certain advertising, analytics, retargeting, or pixel-based data sharing as “sharing,” “targeted advertising,” or similar activity.

You may request to opt out of such advertising-related sharing by emailing us with the subject line: Privacy Request — Do Not Sell or Share.

13. Email Marketing

If you receive marketing or educational emails from us, you may unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

We aim to comply with applicable U.S. email marketing rules, including requirements to identify commercial messages properly and provide a way to opt out of future marketing emails.

14. Children’s Privacy

Our website and services are intended for homeowners, business owners, and adults interested in solar advisory services.

We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will take reasonable steps to delete it.

15. North Carolina Privacy and Security Notice

NC GO SOLAR serves customers in North Carolina and takes reasonable steps to protect personal information collected from North Carolina residents.

If a security incident occurs that legally qualifies as a breach involving personal information, we will take appropriate steps consistent with applicable North Carolina law, including notifying affected individuals and appropriate authorities where required.

16. Links to Other Websites

Our website may link to third-party websites, including booking tools, partner websites, social media platforms, Google, Meta, or solar-related resources.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. You should review their privacy policies before providing information to them.

17. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, advertising tools, business practices, or legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.